![]() Let’s dive into these key metrics and look at how your Facebook ad campaigns are helping you accomplish your business goals. You’ll need to use the Facebook Ads Manager tool to create, send, and manage ad campaigns. When you’re effectively tracking these results, it will be easy to create more ads that accomplish your goals! ![]() That’s where Facebook Analytics comes in.īeing able to set specific goals and calculate the ROI of your ads not only helps highlight the success of your campaign, but you can also use these metrics to gain valuable insight into how Facebook users are interacting with your ads, what works, and what improvements you can make moving forward. Without proper tracking and analytics, you’ll never be able to see the real impact your ads have. ![]() If you want to get serious about managing your Facebook ad campaigns, it’s time to figure out what kind of metrics you should be tracking. You rely on your Facebook ads to build an audience, attract customers, and ultimately drive relevant traffic back to your site. Facebook Ads Metrics Basics (How and Why) To start this new decade of Y2K with a bang, we’ve taken our popular guide to Facebook Ads metrics and updated it to include new insights for 2020. You can easily see inbound traffic to your site and maybe receive the occasional comment from a follower, but to get the most out of your Facebook ad campaigns it’s important to know what really works for you. Whether you’re just starting out with Facebook ads or experimenting with new refined strategies, you need to know which specific Facebook Ads metrics will help track your success. To make your campaigns on Facebook truly successful, you need to learn more about how they actually perform. Today we want to share our knowledge with you! Over time, we’ve learned a lot about Facebook ad analytics and how you can use the various Facebook ads metrics to track whether you’re making or losing money on your ad campaigns. We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend. The more you’re able to successfully track how each ad campaign is doing, the more you can learn from its performance.īut with so many different Facebook Ads metrics available, it’s hard not to get overwhelmed with data. If you want to get serious about managing your Facebook ad campaigns now it’s time to figure out the Facebook Ads metrics you should be tracking in 2020.
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